We are Good Trouble.
We change hearts and minds.
STRATEGIC COMMUNICATIONS + CAMPAIGNS
Though we’re republicans and feminists, Content. Is. King.
We offer targeted, compelling and engaging communications for campaigns, individuals and organisations, so you can make the most out of your resources.
Campaign advice, framing and narratives
Audience identification and targeting
Speechwriting and oratory
Presentations and pitches
Opinion-editorials and commentary
Membership and stakeholder emails
Website and digital copy
Social media copy
Talking points (proactive and reactive)
MEDIA RELATIONS + MEDIA TRAINING
Journalists love stories – and we love helping you to share your stories with them.
We offer direct media liaison, using our wealth of experience and our established contacts to coordinate your media campaigns for targeted reach and impact.
We show you how to build better relationships with key journalists and media outlets by telling persuasive stories that stand out from the crowd.
We also offer hands-on, personalised media training that gives you the skills to handle even the toughest of questions with ease and confidence.
Everyone loves politicians*.
(Everyone does not love politicians, but with the right support from us, more of your constituents may just come to love you).
We offer hands-on, early-term and transition training for progressive candidates and politicians at every level of Government. We’re here to support you and your team to make the most of your natural strengths, work on your perceived weaknesses, and deliver real outcomes for your key stakeholders, constituents and community.
CRISIS PREVENTION + CRISIS MANAGEMENT
When the house is on fire, you call in the fire brigade. With a wealth of experience in managing political crises, we offer immediate crisis management support to help you quell the flames, and to rebuild reputational damage over the longer term.
We also offer candid strategic advice on how to manage, mitigate and adapt to political risks and sensitivities well before any future disasters take place.
We produce videography with compelling narratives that will help give your campaign that extra edge.
We also offer candid evaluations and frank advice to ensure your chose design aesthetic matches your larger communications and branding, ensuring that your brand aligns with your larger strategic goals.
NEW CANDIDATE/POLITICIAN TRAINING
(We promise not to spam you or to share your email with third parties),
Good Trouble acknowledges the Traditional Owners of the countries on which we live and work – the Wurundjeri people of the Kulin nation (Naarm/Melbourne), and the Ngunnawal people (Canberra). We pay our respects to their Elders, past, present and emerging, and acknowledge that sovereignty of these lands and waters was never ceded. 2% of all proceeds to Good Trouble (after tax) go to Pay the Rent.